SOLE DXB 2023 / IN PARTNERSHIP WITH HIPHOP50

CONTEXT

CREATIVE DIRECTION AND CONCEPT DEVELOPMENT FOR A SPECIAL HIP HOP 50 PROGRAMME AT SOLE DXB 2023, DELIVERED IN PARTNERSHIP WITH MASS APPEAL. THE PROJECT CELEBRATED FIVE DECADES OF HIP-HOP CULTURE THROUGH A DEDICATED FESTIVAL PLATFORM WITHIN THE BROADER SOLE DXB ENVIRONMENT.

THE SCOPE INCLUDED FESTIVAL CAMPAIGN CREATIVE DIRECTION, CONCEPT DEVELOPMENT, BRANDING, AND MERCHANDISE DESIGN, ESTABLISHING A COHESIVE VISUAL IDENTITY ACROSS CAMPAIGN COMMUNICATIONS, ON-SITE APPLICATIONS, AND LIMITED MERCHANDISE—MARKING THE GLOBAL CULTURAL MILESTONE OF HIP HOP 50.

SCOPE

• CONCEPT DEVELOPMENT
• ART DIRECTION
• FESTIVAL VENUE BRANDING
• GRAPHIC DESIGN
• MERCH DESIGN

LOCATION