INFO

BIO

A SOUTH AFRICAN CREATIVE DIRECTOR WORKING ACROSS FASHION, DESIGN, MUSIC, AND CONTEMPORARY CULTURE, WITH OVER A DECADE OF EXPERIENCE DEVELOPING COHESIVE CREATIVE WORLDS ACROSS IDENTITY, IMAGE, PRODUCT, SPACE, AND EXPERIENCE.

EACH ENGAGEMENT IS APPROACHED AS A COMPLETE SYSTEM, WHERE CONCEPT, VISUAL LANGUAGE, AND EXECUTION ARE DEVELOPED AS CONNECTED PARTS OF A WHOLE. THIS ALLOWS IDEAS TO MOVE FLUIDLY ACROSS FORMATS AND DISCIPLINES WHILE MAINTAINING A CLEAR AND CONSISTENT POINT OF VIEW. 

INFORMED BY A BACKGROUND IN SKATEBOARDING, STREET CULTURE, FASHION, AND DESIGN, THE PRACTICE COMBINES CULTURAL UNDERSTANDING WITH A STRUCTURED, DETAIL-DRIVEN APPROACH. THE RESULT IS WORK THAT FEELS CONSIDERED, ADAPTABLE, AND RELEVANT—BALANCING INSTINCT WITH TECHNICAL PRECISION FROM INITIAL CONCEPT THROUGH TO FINAL EXECUTION.

SCOPE

STRATEGY — CREATIVE DIRECTION; BRAND POSITIONING; CONCEPT DEVELOPMENT; MARKET STRATEGY; CHANNEL STRATEGY.

DESIGN — BRANDING; ILLUSTRATION; PRODUCT DEVELOPMENT; CLOTHING DESIGN; GARMENT CONSTRUCTION.

PRODUCTION — PHOTOGRAPHY; FILM; ACTIVATION; SOCIAL MEDIA; STRATEGY; CONTENT CREATION.

EXPERIENTIAL — CONCEPT DEVELOPMENT; ART DEPT.; PRODUCTION.

WHO I’VE WORKED WITH

357; NEU SETTE NYC; ADIDAS; AMONGST FEW; ANATOMY; APPLE MUSIC; CARHARTT WIP; CONTENTS – COPENHAGEN; DUBAI DESIGN DISTRICT; ERIC HAZE; FARFETCH; G-STAR RAW; HASSAN HAJJAJ; HIPHOP50; INFINITE ROSTER L.A; JBM STUDIO; JORJA SMITH; KAPPA ITALIA; LA SPECIALE; LEAF; LEMKUS; LES BENJAMINS; LEVI’S; LOUIS VUITTON; LUKHANYO MDINGI; MASS APPEAL; MILK EYEWEAR; MOLOOBHOY & BROWN; NEW BALANCE; NIKE ZA; NIKE NYC; ONE PARK; PATRON; PATTA; PPC; PUMA; SHELFLIFE; SOLE DXB; SOLE SOUND SYSTEM; SPOTIFY; SPIKE LEE; THE PAINT COMPANY; UFC – ABU DHABI SHOWDOWN WEEK; VANS.