SOLE DXB 2022 / IN PARTNERSHIP WITH HASSAN HAJJAJ

CONTEXT

CREATIVE DIRECTION AND CONCEPT DEVELOPMENT FOR A SPECIAL PROGRAMME AT SOLE DXB 2022 IN COLLABORATION WITH HASSAN HAJJAJ. THE PROJECT EXPLORED THE INTERSECTION OF CONTEMPORARY ART, STREET CULTURE, AND FASHION WITHIN THE WIDER SOLE DXB FESTIVAL ENVIRONMENT, TRANSLATING HAJJAJ’S DISTINCTIVE VISUAL LANGUAGE INTO A BOLD AND CULTURALLY RESONANT FESTIVAL CONTEXT.

THE SCOPE INCLUDED FESTIVAL CAMPAIGN CREATIVE DIRECTION, CONCEPT DEVELOPMENT, BRANDING, AND MERCHANDISE DESIGN, DEVELOPING A COHESIVE GRAPHIC IDENTITY APPLIED ACROSS CAMPAIGN COMMUNICATIONS, ON-SITE INSTALLATIONS, AND LIMITED MERCHANDISE FOR SOLE DXB.

SCOPE

• CONCEPT DEVELOPMENT
• ART DIRECTION
• FESTIVAL VENUE BRANDING
• GRAPHIC DESIGN
• MERCH DESIGN

LOCATION