SOLE BALL ABOVE ALL / COURT AND KIT DESIGN

CONTEXT

THIS PROJECT INVOLVED THE DESIGN OF THE VISUAL IDENTITY AND PLAYING ENVIRONMENT FOR THE SOLE BALL ABOVE ALL STREETBALL TOURNAMENT PRESENTED AT SOLE DXB 2022. THE EVENT BROUGHT TOGETHER THE CITY’S TOP MEN’S AND WOMEN’S TEAMS ACROSS 31 GAMES, ALONGSIDE DUNK AND THREE-POINT CONTESTS, GUEST APPEARANCES, AND A FULL PROGRAM CELEBRATING BASKETBALL CULTURE.

AT THE CENTER OF THE PROJECT WAS A BESPOKE NBA-SIZED BASKETBALL COURT AND A SERIES OF CUSTOM-DESIGNED TEAM KITS, DEVELOPED IN COLLABORATION WITH HASSAN HAJJAJ, MASS APPEAL, AND HIPHOP50. THE DESIGN TRANSLATED THE VISUAL LANGUAGE OF THESE COLLABORATORS INTO A BOLD COURT ENVIRONMENT THAT HIGHLIGHTED THE CULTURAL CONNECTION BETWEEN BASKETBALL, HIP-HOP, AND THE WIDER CREATIVE COMMUNITY SURROUNDING SOLE DXB.

SCOPE

• CONCEPT DEVELOPMENT
• CREATIVE DIRECTION
• BASKETBALL COURT DESIGN
• KIT DESIGN
• SPACE DESIGN

LOCATION