MILK EYEWEAR

CONTEXT

THIS PROJECT FOCUSES ON THE DEVELOPMENT OF THE BRAND IDENTITY AND PACKAGING DESIGN FOR MILK EYEWEAR. THE VISUAL LANGUAGE IS BUILT AROUND CLARITY, SIMPLICITY, AND MODERN REFINEMENT, TRANSLATING THE BRAND’S CONTEMPORARY APPROACH TO EYEWEAR INTO A COHESIVE AND RECOGNIZABLE IDENTITY.

THROUGH CONSIDERED TYPOGRAPHY, A CLEAN GRAPHIC SYSTEM, AND THOUGHTFULLY DESIGNED PACKAGING, THE PROJECT CREATES A TACTILE AND VISUALLY BALANCED BRAND EXPERIENCE. THE RESULT IS AN IDENTITY THAT EMPHASIZES PRECISION AND MINIMALISM, POSITIONING MILK EYEWEAR AS A MODERN LIFESTYLE BRAND WHERE PRODUCT DESIGN AND PRESENTATION WORK SEAMLESSLY TOGETHER.

SCOPE

• CONCEPT DEVELOPMENT
• CREATIVE DIRECTION
• GRAPHIC DESIGN
• IMAGE TREATMENT
• PACKAGING DESIGN

LOCATION