ARTIST-IN-RESIDENCE / KAMAAL WILLIAMS

CONTEXT

THIS PROJECT INVOLVED THE DEVELOPMENT OF THE VISUAL AND BRAND IDENTITY FOR THE SECOND INSTALLMENT OF THE A.I.R (ARTIST IN RESIDENCE) SERIES, FEATURING BRITISH-BORN MUSICIAN AND PRODUCER KAMAAL WILLIAMS. THE DESIGN LANGUAGE WAS CREATED TO REFLECT THE INTIMATE AND REFINED NATURE OF THE PROGRAM, TRANSLATING THE ARTIST’S SONIC CHARACTER INTO A COHESIVE VISUAL SYSTEM ACROSS EVENT MATERIALS AND COMMUNICATIONS.

THE EVENT UNFOLDED AS A CLOSELY CURATED CULTURAL EXPERIENCE, BEGINNING WITH A FILM SCREENING, FOLLOWED BY A 20-MINUTE SOLO PIANO PERFORMANCE BY KAMAAL WILLIAMS, AND CONCLUDING WITH A Q&A SESSION. THE PROJECT FOCUSED ON ESTABLISHING A MINIMAL YET DISTINCTIVE IDENTITY THAT FRAMED THE EVENING AND REINFORCED THE ATMOSPHERE OF A THOUGHTFUL, AUDIENCE-FOCUSED ENCOUNTER.

SCOPE

• CONCEPT DEVELOPMENT
• CREATIVE DIRECTION
• ART DIRECTION
• GRAPHIC DESIGN
• PHOTOGRAPHY

LOCATION