ADIDAS ZA / ADIZERO™ ARUKU

CONTEXT

A CREATIVE PROJECT CENTERED ON CAPTURING THE ESSENCE OF THE ADIDAS ADIZERO ARUKU, DEVELOPED WITH FULL CREATIVE AUTONOMY AND THE ABILITY TO ASSEMBLE A FOCUSED, MULTIDISCIPLINARY TEAM. THE OBJECTIVE WAS TO TRANSLATE THE PERFORMANCE-DRIVEN IDENTITY OF THE SILHOUETTE INTO A CONTEMPORARY VISUAL NARRATIVE THAT BALANCES SPORT, CULTURE, AND DESIGN.

COMMISSIONED BY ADIDAS, ARCHIVE (RETAIL), AND THE FOSCHINI GROUP IN 2024, THE PROJECT EXPLORED A REFINED APPROACH TO CAMPAIGN DEVELOPMENT— COMBINING CONCEPT DIRECTION, VISUAL STORYTELLING, AND COLLABORATIVE PRODUCTION TO DELIVER A CULTURALLY RESONANT OUTCOME.

SCOPE

• CONCEPT DEVELOPMENT
• CREATIVE DIRECTION
• ART DIRECTION
• GRAPHIC DESIGN
• IMAGE TREATMENT

LOCATION