357

CONTEXT

THIS PROJECT DEVELOPS THE BRAND AND VISUAL IDENTITY FOR 357 CPH, A COPENHAGEN-BASED CLOTHING LABEL FOCUSED ON REFINED READY-TO-WEAR PIECES. ROOTED IN THE CITY’S MINIMALIST DESIGN CULTURE, THE IDENTITY REFLECTS A BALANCE OF UNDERSTATED SOPHISTICATION AND CONTEMPORARY EDGE, TRANSLATING THE BRAND’S COMMITMENT TO CRAFTSMANSHIP AND THOUGHTFUL DESIGN INTO A COHESIVE VISUAL LANGUAGE.

THROUGH CLEAN TYPOGRAPHY, A RESTRAINED COLOR PALETTE, AND CONSIDERED ART DIRECTION, THE IDENTITY HIGHLIGHTS 357 CPH’S EMPHASIS ON QUALITY CONSTRUCTION AND TASTEFUL SILHOUETTES. THE VISUAL SYSTEM IS DESIGNED TO FEEL TIMELESS YET MODERN, POSITIONING THE BRAND WITHIN COPENHAGEN’S PROGRESSIVE FASHION LANDSCAPE WHILE REINFORCING ITS FOCUS ON ELEVATED ESSENTIALS AND CAREFULLY CURATED PIECES.

SCOPE

• CONCEPT DEVELOPMENT
• CREATIVE DIRECTION
• GRAPHIC DESIGN

LOCATION